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[ 'aufbau ]
A German word meaning to build or construct based on a structure;
to make or assemble;
to architect or design with an implied order or methodology.
the aufbau principle
Recently aufbau has come to be specifically associated with atomic theory, where the aufbau principle defines the order in which electrons fill orbitals in atoms as protons are added one by one to the nucleus to build up the elements. |
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Andréa Winterbottom |
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Pixel perfect, terribly organised, good fun.
A short story & a CV
Andréa's career started with a BaHons 1.1 in Media & Production Design from the London College of Printing, following which she worked on a contract basis for Clients around the world, including TV, financial institutions, government agencies and many high profile media agencies.
After another award-winning spell creating exhibitions for major pharmaceutical clients, Andréa founded aufbau design.
She has been involved with all aspects of user experience since the early 1990s, and has become a specialist in information architecture and mapping user interaction.
She works across platforms, and is most at home when faced with an incomprehensibly complex task where her ability to organise and manage ambiguous or large workloads comes to the forefront. Nothing phases Andréa.
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Michael Robinson |
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Big thinker, knows too much, really nice guy.
Another short story...
Michael's background is in information technology and design. As architect and project manager on large software developments for blue-chip clients, he has successfully directed & delivered many software and web-based applications.
His expertise lies in web analytics, CRM, communications, systems delivery, strategy and winning new business. He has worked for a diverse range of companies, including financial institutions, a car manufacturer, a telecoms company and airlines.
He first worked with Andréa at McDonnell Douglas, and a few years later he joined her in creating aufbau design.
Michael ensures that aufbau continues to deliver beautifully designed solutions that are based on the latest technologies.
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